The TikTok Creativity Program Beta is an invite-only opportunity designed for content creators who produce high-quality, original videos. This program rewards longer videos with better payouts and provides advanced monetization tools for serious creators. If you’re looking to earn more on TikTok, this is one of the best programs to explore.
What Is TikTok Creativity Program Beta?
The TikTok Creativity Program Beta is a new earning system launched by TikTok to replace the older Creator Fund. The main goal is to help creators generate higher income through videos that are at least one minute long. Unlike the old fund, this beta focuses on engagement, watch time, and creativity—offering higher eCPMs for US-based creators.
This initiative is currently available in select countries, including the United States, and is designed to give creators more control and transparency over their revenue. Creators who consistently produce quality videos can see substantial earnings improvements under this model.
Eligibility Requirements
Before applying, creators need to meet certain eligibility criteria. TikTok requires that you have an active account with consistent engagement, original content, and a clean community record. Below are the key requirements you must fulfill to be considered for the program.
Minimum Requirements
- You must be at least 18 years old.
- Your account should have at least 10,000 followers.
- You need 100,000 valid video views in the last 30 days.
- Your videos must comply with TikTok’s community guidelines and copyright rules.
Tips to Qualify Faster
To qualify quickly, focus on producing longer videos that hold viewers’ attention. Use trending sounds responsibly, ensure your videos are shot in high quality, and post consistently. Engaging storytelling or educational content tends to perform well under the new system.
How to Apply for TikTok Creativity Program Beta
If you meet the eligibility criteria, joining the TikTok Creativity Program Beta is straightforward. Follow these steps to get started and maximize your earnings potential on the platform.
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- Open the TikTok app and go to your profile.
- Tap on the “Settings and Privacy” option, then select “Creator tools.”
- Choose “TikTok Creativity Program Beta.”
- Follow the on-screen steps to apply and verify your eligibility.
Once your application is reviewed and accepted, you’ll start seeing your earnings dashboard within the app. TikTok pays based on video performance, engagement, and audience location—especially favoring US-based traffic with high RPM rates.
Comparison: Creator Fund vs. Creativity Program Beta
| Feature | Creator Fund | Creativity Program Beta |
|---|---|---|
| Payout Model | Low fixed payout | Performance-based earnings |
| Video Length Requirement | Any length | Minimum 1 minute |
| Average eCPM | Low | High for US creators |
| Best For | Short-form creators | Long-form creators |
Best Practices to Increase Earnings
To make the most out of the TikTok Creativity Program Beta, you should focus on content strategy. Educational, motivational, and product-review videos tend to receive higher RPMs. Make sure your analytics guide your posting schedule and content type.
Boost Engagement Naturally
Engage with your audience in comments and live sessions. Encourage followers to share your videos and use hashtags strategically. TikTok’s algorithm rewards interaction, so consistent engagement directly impacts your payout.
Track Performance Analytics
Regularly check your performance metrics in the Creator Center. Understanding which videos drive higher retention will help you optimize future uploads for maximum earnings and exposure.
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